We're Hiring!

We work really closely with top startups to design web and mobile apps that users absolutely love to use.


Startups hire us because we work like a startup. We skip the big reveals and instead operate as a part of your team. We know how to design and build world-class products quickly.

We build and launch our own products, and use the same methodologies with our clients. The result is one combined team, making things the right way. We invest our time designing products rather than presentations and arbitrary deliverables.








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Maker's Row


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Let's build something great together


SocialFlow came to us to redesign the UX and UI of their social media management platform. They wanted a complete overhaul of their existing product for desktop, tablet and mobile.

They have a powerful product used by the biggest names in publishing like TIME and Conde Nast. Their existing product was built over 5 years ago, so it was starting to show it's age.

Understanding the user

We researched the typical customer of SocialFlow. We found out that most of their customers became power users very fast, so we could expect the user to learn (and remember) how to use the platform. This made it possible to take advantage of iconography to remove clutter and still provide a capable interface.

Outlining the UX

We knew that SocialFlow's users were there to get things done. This was a serious product meant for serious business. They came to SocialFlow instead of the competitors because of the power of the product. We wanted to keep that power without overwhelming the user during the first use.

Mobile First

Although SocialFlow's platform was incredibly powerful, they wanted to keep the web interface to be simple. They also wanted it to be responsive. With this in mind, we designed the interface mobile first and designed outward to a full desktop view.

Designing for pleasure

SocialFlow's users spent a lot of time on their site, so we wanted to design an aesthetic that was easy on the eyes. Because the product was so feature-rich, we needed a very versatile visual style. Flat design was not going to work here. We ended up using an airy design that used light buttons, crisp bold text, and bright colours.

Maker's Row

Maker's Row approached us looking to build out a new messaging, quoting, and payments flow for their online marketplace. They wanted a clean, intuitive interface that was consistent across web and mobile screens.

Getting to Work

Maker's Row had a good sense of what they wanted on each screen, so we were able to dive right into the visuals. Our main focus was creating a crisp, bold and authentic design - while still keeping an extremely intuitive interface. The user should not have to think the first time they see the interface.

Web & Mobile in One

Because the same user would use the app on their desktop and their mobile phone, we needed to design a consistent interface so they could seamlessly switch between one another. We chose to start with a mobile first design and scale up from there. This gave the web a surprisingly simple interface and mobile users felt right at home.

Conveying Trust & Ease

Blending a chat interface and a payments interface is a tricky proposition. On one end, chat interfaces thrive when they are dead simple, while simplicity in payment interfaces can actually cue some anxiety. People want to take a little more time in payment flows / checkouts, which is the opposite in chat apps.


Joist reached out to redesign their iPhone, iPad, Android and web apps for their estimating and invoicing software.

They wanted to focus on an extensively user-tested UX that had no hint of confusion. They also wanted a delightful onboarding experience for new users.

The User

We conducted over 20 user interviews and over 15 recorded user tests. We sat down with members of Joist's target market and learned what they want out of an app like Joist, and what hesitations they had before trying a tool like Joist. We spoke with brand new users and talked about their hesitations. We spoke with long-time users of Joist and talked about what more Joist could do to streamline their workflow.

We found out most of Joists customers were not tech savvy at all - in fact most only used their phones to make calls. New users didn't think the app could be simple enough for them to understand. Existing users loved the app, and had little negative feedback.

Getting Started

With a trove of user research and recorded user sessions, we got to work. Our goal was to make the first-time user delighted and confident.

We had two challenges: teaching the user how easy Joist really is, and getting the user to the activation point, which we thought was sending an invoice using the software.

The Meat

We implemented a ton of different strategies to meet our goals. The top three were: new on boarding slides with fun, animated gifs to explain how Joist worked for them, a new first experience that walked them through creating an invoice and sending it to themselves, and a completely new interface that made our app look more like the ‘paper and pen' invoices they were used to.

The Result

We were excited to see engagement shoot up 35%. New users were 50% more likely to be activated. Existing users praised us for the redesign.


We worked with Weebly for a year and a half on a number of initiatives. We touched almost every part of the product while we worked with the Weebly team. With Weebly powering 2% of the internet, this was no light task.

Among our projects, we completely re-thought the interface in which their users built websites online, we designed their Android app, and we re-imagined what a website theme could look and feel like on web and mobile.

The web app

Our biggest project while working with Weebly was the redesign of their website-creating UX. We talked to users and sifted through thousands of support requests to figure out how to create the best experience for someone who is intimidated by the whole process.

We kept the design dead simple. We stayed away from hidden elements (that only appear on hover). With the wonderful team at Weebly, we created the simplest website builder in the world.

The Android App

We worked with Weebly to design an app that allowed it's users to manage their blog, check their site statistics and more on their Android phone. We mimicked the functionality from the web where possible (as existing users would be switching between both), and created entire new ways to manage a blog on your phone.

The Themes

Weebly had an amazingly powerful platform, but their themes needed a little love. We spearheaded the effort that would create over 100 beautiful web and mobile themes that would completely replace Weebly's existing theme selection.

As part of this effort, we worked with Weebly to explore new possibilities in what a ‘do it yourself site' could accomplish. We added social functionality, mobile capabilities, and much more.


Cycler was an inhouse project - made to be a fun way to track your activity and explore the world around you. Cycler can also be used to meet like-minded outdoor folks.


We designed Wishme's iOS app with a focus on a fun, memorable and clean design. Wishme makes it fun and easy to send invites to fellow parents and manage your events!


Credly came to us with the challenge of a complete overhaul of their design thinking and brand identity. We started that process with the design and development of a new embeddable interface for their innovative new education model.

The Product Strategy

We worked with Credly to lay out everything the product should do. We balanced functionality with the time it would take to accomplish (this being a startup). We sketched out all the possible architectures and chose the one the most resembled a mobile interface.

We chose to only include the necessary features, but to expect they'll be added later. We built an extensible, modular architecture.

The Style

As this is the first project in a larger rebranding, it was important to get the visual language down. We let the interface guide the brand, so we could keep things lean. We moved forward with a mobile-inspired design - similar to Material design, but with less skeuomorphism. We decided on a bright, ultra clean visual that's a pleasure to interact with for hours.

The Development

We developed a completely responsive, embeddable web app with all of the bells and whistles. Retina optimized, responsive modals, alerts, snackbars, tooltips, selectable elements, grid/list toggle, tabs, animations, and much much more.


We designed Influencer's iOS app. Influencer allows people to make money by sharing the products they love.


StandIn is a location-based app that matches lawyers with other lawyers, agents and legal professionals for court appearances. Using StandIn, you can find trusted legal professionals to help manage court appearances and market yourself. We designed StandIn's iOS app.


HonkMobile provides a quick and easy way to pay for parking with your mobile phone. Forget waiting at pay stations or scrounging for change. Just select the length of time you want to park for and tap Pay Now. Your credit card is automatically billed and a receipt is sent to you via email or SMS.

Honk reached out to us for a complete overhaul of their current apps, and for the design of new features. We redesigned their android app, designed a new on boarding experience for people listing their parking spot, and created a new web dashboard for users to manage their listings.

The Android App

Honks users are young, so we were able to design the app using some of the newer mobile patterns. We used Material Design to create a bold, delightful experience for users to find and pay for parking spots on their phone.

The Onboarding

Listing a parking spot isn't many people's idea of a fun thing to do. So we needed to design and onboarding experience that kept users interested, while still getting the information we need. We used bold colours, heavy use of icons, and fun transitions. We also put the easier and fun steps at the start, as that's typically when users drop out of long onboarding flows.

The Dashboard

We created an online dashboard for Honk users to manage their finances and get paid.

Cards Against Originality

Cards Against Originality was an in-house project of ours. It let people play Cards Against Humanity on their phone, tablet, and desktop - all through a groundbreaking web app.

We created a mobile-first web app that behaved exactly like a native iOS or Android app. Within 3 days, CAO was featured in most major publications (BuzzFeed, TIME, HuffPost, Gawker, etc.) and reached 1 million users.

Users could start local game with friends or join a random online game. They could also share their winning hands to Facebook / Twitter.


LipMonthly helps you discover the best lip products on the market.

Because LipMonthly is an e-commerce startup, their landing page is incredibly important. Our only goal is conversion. We reached that goal by positioning LipMonthly as a luxury brand through beautiful design. We also used exit-intent modals and checkout flows to increase conversion.


Wisewords was an in-house product. It was a responsive web app that connected college students with mentors through one-on-one calls.

Students could browse and search from over 15,000 mentors across North America. We kept the browsing process fun by using cover photos and illustrations.

We built an all-in-one scheduling and chat interface that users used to schedule / reschedule / cancel calls across timezones.

As a Mentor, creating your profile was a breeze through our onboarding flow. A step-by-step process filled with fun animations made it a delight to create your profile.


FleetWit hosts real-time games, trivia & prizes online, anytime. Players can compete against each other to win prizes and bragging rights.

FleetWit approached us to design their iOS and web apps for their innovative racing startup. We designed the UX and UI of the racing app.

The UX

We mapped out the overall architecture and navigation of the app. As this was a fairly robust app with a lot of functionality, we wanted to make the experience as familiar as possible for users. We used standard mobile patterns, with a few unique elements only where it really made sense.

The UI

Because this was a racing app, we wanted to keep the races at the core, and the rest of the app was just there to support the races. We decided to keep the app visuals very clean, not what you'd normally see in a gaming app.

We used illustrations and animations to keep the user stimulated when they're waiting for other users to finish. We used fun badges as prizes to really make the user happy when they won a prize.

Work with us

We're always looking for designers and developers that love creating delightful, beautiful interfaces. We work with some of the hottest startups creating new products.

Who we are

We are not an agency. We work ridiculously closely with startups. They consider us part of their team. It means you'll be able to work on really cool projects and not worry about putting together presentations.

We're a lean team of designers and developers that work remotely in Toronto, New York, Boston, and San Francisco.

We only work on high-impact projects that get us excited. Turning complex systems into simple products is a huge passion of ours.

Who you are

We're looking for talented UX Designers, Visual Designers, Frontend Developers, iOS Developers, and Backend Developers. We ask that you have at least 5 years experience.

Apart from being a master of your trade, you should share our love for turning complex, sometimes novel products into simple, delightful experiences.

How we work

We are a remote team. Each one of us has a base, but we frequently travel to clients. We are all in constant communication. Clients expect us to be on call 12 hours a day, 7 days a week.

We spare the formalities and just do whatever we need to get things done. While we do have some processes that we tend to follow, we don't follow them blindly.

Sound like you? We'd love to hear from you: